Category Archives: Market News

The True Impact of Home Staging

Sixty-two percent of listing agents say professional staging decreases the amount of time a home spends on the market, while 40 percent of buyer’s agents say their clients are more willing to walk through a home that has been staged, according to the National Association of REALTORS®’ 2017 Profile of Home Staging.

“REALTORS® know how important it is for buyers to be able to picture themselves living in a home, and staging a home makes that process much easier for potential buyers,” says NAR President William E. Brown. “While all real estate is local and many factors play into what a home is worth and how much buyers are willing to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value.”

Thirty-one percent of respondents to NAR’s survey say staging increased the dollar value of a home they sold by 1 percent to 5 percent; 13 percent of respondents say it increased a home’s dollar value by 6 percent to 10 percent. Agents on both the buying and selling side agree that the living room is the most important part of a home to stage, followed by the master bedroom, kitchen, and outdoor space.

Thirty-eight percent of listing agents say they stage every one of their sellers’ homes before listing them. Fourteen percent say they will only stage homes that are difficult to sell, while 7 percent say they only stage homes in higher price brackets. However, 37 percent of listing agents say they do not stage homes at all before listing them. Instead, they say they make recommendations to sellers to declutter their homes and fix any issues.

Agents who stage say the seller pays for the staging 25 percent of the time, according to the survey. Twenty-one percent say they have provided funds to stage a home. Fourteen percent of agents say they offer home staging services to sellers.

The Best Color for Sellers

You may love that dark maroon accent wall, but not every buyer will. To tailor to every taste that walks through the door, keep the color scheme NEUTRAL. Even the word neutral means impartial or unbiased. Most people aren’t going to complain! No one I’ve ever shown a house to said “oh I’d buy this… Continue Reading

Defying Predictions, Mortgage Rates Are Dropping—Here’s Why

By Clare Trapasso | Apr 21, 2017 Anxious would-be home buyers have been watching mortgage interest rates finally begin ticking up again in 2017, after years of historical lows. And when the Federal Reserve raised the short-term interest rate in March, the conventional wisdom was that mortgage rates would follow suit—as they typically do. But that’s… Continue Reading

Adding appeal on a Budget

I sometimes have to remind buyers that all it takes is a coat of paint, yet they still walk away from a possible future home. Many buyers don’t realize the potential of a couple of hundred dollars. With that in mind, sometimes neither do the sellers. So, without further interruption, here is a list of ideas that… Continue Reading

Most Consumers Are Wrong About Home Insurance

Most Consumers Are Wrong About Home Insurance DAILY REAL ESTATE NEWS | FRIDAY, APRIL 07, 2017 Fifty-six percent of consumers recently surveyed believe that a standard homeowner’s policy covers flood damage. But they’re mistaken, and their assumption could be a costly mistake. The survey by insuranceQuotes of about 1,000 consumers shows a lot of misunderstandings when… Continue Reading